SUNARYADIE, B. et al. Implementation of ’My Suzuki’ Digital Marketing at Suzuki Samekarindo Indah Samarinda 4W Dealership Based on PICA, AIDA, and ’Buzz vs. Impact’ Metric Methods. Journal of Marketing Innovation and Business Research , v. 1, n. 1, p. 12–22, 30 Apr.2026.