AIDIL, Muhammad; AYU PUSPITASARI, Reni; AISYAH, Ridha; ZUNAIDAH, Umi; KHOZIN AHYAR, Muhammad. Awareness and Engagement Gap in Instagram Content Strategy: Analysis of Social Media Interactivity in Book and Lifestyle Retail. Journal of Marketing Innovation and Business Research , [S. l.], v. 1, n. 1, p. 75–84, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/jmibr/article/view/187. Acesso em: 29 jul. 2026.