GUNAWAN, Ferdi; AL RASYID, Moch. R.H.; JONKENEDI; RIZWAN, Mohd; NINGSIH, Armini. From Web Analytics to Marketing Value: A Digital Process Innovation Perspective. Journal of Marketing Innovation and Business Research , [S. l.], v. 1, n. 2, p. 146–158, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/jmibr/article/view/196. Acesso em: 9 sep. 2026.