JON; RIANTI ZAHRO, Annisa; NURSANTI. Digital Service Process Innovation in myBCA: A SWOT-Based Analysis for Strengthening Mobile Banking Competitiveness. Journal of Marketing Innovation and Business Research , [S. l.], v. 1, n. 2, p. 135–145, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/jmibr/article/view/198. Acesso em: 9 sep. 2026.