KAWURYAN, Renita; LAURENTIA, Zhara Marchelina; SYARIFUDDIN, Andi; ANGGRAENI S, Fauziah Lily. Designing a University-Based Living Lab for Frugal Innovation: A Social Enterprise Model for SME Development . Journal of Marketing Innovation and Business Research , [S. l.], v. 1, n. 2, p. 202–211, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/jmibr/article/view/350. Acesso em: 9 sep. 2026.