ASRUL, Muhamad Rizki; JONKENEDI; IRAWAN, Ade. Trust Cues and Action Appeals in Indonesian Digital ESG Communication: A Directed Qualitative Content Analysis . Journal of Marketing Innovation and Business Research , [S. l.], v. 1, n. 2, p. 169–188, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/jmibr/article/view/354. Acesso em: 9 sep. 2026.