Maghfirah Vidhiyanty, P. and Aini, A. (2026) “From Product Value to Customer Retention: How Food Quality, Price Fairness, and Celebrity Endorsement Build Trust and Repurchase Intention”, Journal of Marketing Innovation and Business Research , 1(1), pp. 112–125. Available at: https://ojs.polnes.ac.id/index.php/jmibr/article/view/353 (Accessed: 9 September 2026).