M. Aidil, R. Ayu Puspitasari, R. Aisyah, U. Zunaidah, and M. Khozin Ahyar, “Awareness and Engagement Gap in Instagram Content Strategy: Analysis of Social Media Interactivity in Book and Lifestyle Retail”, J. Mark. Innov. Bus. Res., vol. 1, no. 1, pp. 77–86, Apr. 2026, Accessed: Nov. 11, 2026. Available: https://ojs.polnes.ac.id/index.php/jmibr/article/view/187