Jonkenedi, Rianti Zahro, A., Nursanti, Ismayanti, R., & Kalangit, D. O. (2026). Digital Service Process Innovation in myBCA: A SWOT-Based Analysis for Strengthening Mobile Banking Competitiveness. Marketing Innovation Journal (MIJ), 1(1), 112–121. Retrieved from https://ojs.polnes.ac.id/index.php/mij/article/view/195