PARAMBAN, Kalvin; ARUNG BATOTENG, Jhosua; LUKMAN, Lukman; BATOTENG, Hendrik; SURAHMAN, Surahman. Increasing Brand Awareness of Precious Metal Trading MSMEs in Samarinda Through SWOT and VPC Analysis of Digital Marketing Strategies (Case Study of EOA Gold). Marketing Innovation Journal (MIJ), [S. l.], v. 1, n. 1, p. 93–104, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/mij/article/view/185. Acesso em: 18 may. 2026.