JONKENEDI; RIANTI ZAHRO, Annisa; NURSANTI; ISMAYANTI, Rika; KALANGIT, Della O.C. Digital Service Process Innovation in myBCA: A SWOT-Based Analysis for Strengthening Mobile Banking Competitiveness. Marketing Innovation Journal (MIJ), [S. l.], v. 1, n. 1, p. 112–121, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/mij/article/view/195. Acesso em: 18 may. 2026.