JONKENEDI; GUNAWAN, Ferdi; AL RASYID, Moch. R.H.; RIZWAN, Mohd; NINGSIH, Armini. From Web Analytics to Marketing Value: A Digital Process Innovation Perspective. Marketing Innovation Journal (MIJ), [S. l.], v. 1, n. 1, p. 122–133, 2026. Disponível em: https://ojs.polnes.ac.id/index.php/mij/article/view/196. Acesso em: 18 may. 2026.