Jonkenedi, Annisa Rianti Zahro, Nursanti, Rika Ismayanti, and Della O.C. Kalangit. 2026. “Digital Service Process Innovation in MyBCA: A SWOT-Based Analysis for Strengthening Mobile Banking Competitiveness”. Marketing Innovation Journal (MIJ) 1 (1):112-21. https://ojs.polnes.ac.id/index.php/mij/article/view/195.