Sunaryadie, Bambang, et al. “Implementation of ’My Suzuki’ Digital Marketing at Suzuki Samekarindo Indah Samarinda 4W Dealership Based on PICA, AIDA, and ’Buzz Vs. Impact’ Metric Methods”. Marketing Innovation Journal (MIJ), vol. 1, no. 1, Apr. 2026, pp. 10-21, https://ojs.polnes.ac.id/index.php/mij/article/view/180.