Announcement

Call for Papers

Journal of Marketing Innovation and Business Research

Volume 1, Number 2, August 2026


Journal of Marketing Innovation and Business Research openly welcomes scholar, graduates, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical, as well as classical and contemporary researchers on Marketing. We continue to welcome articles in areas reflecting major trends in the marketing and business environment and practices of the global market. We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing innovation. We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.

Papers are prioritized to but not limited to researchers about Marketing Innovation, Management and Business/Commerce field. The scopes of accepted papers are:  

  • Marketing Analytics and Marketing Innovation;
  • Communications;
  • Consumer Behavior;
  • NPD and Innovation;
  • Smart Specialization;
  • E-commerce, Social media marketing, Marketing in distribution channels, Marketing communication, Retail marketing; and other Business Research field;
  • Operational & supply chain marketing management, Digital interactive media, Demand forecasting, Demand management, Product design of marketing and supply chain, Transportation & distribution, Warehousing & material handling, SCM/Marketing interfaces;
  • Economics
  • Research methodology for marketing, or others business research field.

openly welcomes scholar, graduates, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical, as well as classical and contemporary researchers on Marketing. We continue to welcome articles in areas reflecting major trends in the marketing and business environment and practices of the global market. We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing innovation. We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.

Papers are prioritized to but not limited to researchers about Marketing Innovation, Management and Business/Commerce field. The scopes of accepted papers are:  

  • Marketing Analytics and Marketing Innovation;
  • Communications;
  • Consumer Behavior;
  • NPD and Innovation;
  • Smart Specialization;
  • E-commerce, Social media marketing, Marketing in distribution channels, Marketing communication, Retail marketing; and other Business Research field;
  • Operational & supply chain marketing management, Digital interactive media, Demand forecasting, Demand management, Product design of marketing and supply chain, Transportation & distribution, Warehousing & material handling, SCM/Marketing interfaces;
  • Economics
  • Research methodology for marketing, or others business research field.