Vol. 1 No. 2 (2026): Journal of Marketing Innovation and Business Research

Articles

• Analysis of QR Ordering Impact on Efficiency at SatuKata Coffee

  Muhammad Rizki Fadilah, Wulan, Ani Umbara, Prapdopo Prapdopo, Armini Ningsih

  126-134

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• Digital Service Process Innovation in myBCA: A SWOT-Based Analysis for Strengthening Mobile Banking Competitiveness

  Jon, Annisa Rianti Zahro, Nursanti

  135-145

  • PDF

• From Web Analytics to Marketing Value: A Digital Process Innovation Perspective

  Ferdi Gunawan, Moch. R.H. Al Rasyid, Jonkenedi, Mohd Rizwan, Armini Ningsih

  146-158

  • PDF

• SWOT and VPC Analysis on Social Media of Yasa Coffee Customer.

  Muhammad Aditya Leonardo, Ady Marwansyah Bahar, Muhammad Efriandi Hutama, Sugeng Hariyadi, Bela Barus

  159-168

  • PDF

• Trust Cues and Action Appeals in Indonesian Digital ESG Communication: A Directed Qualitative Content Analysis

  Muhamad Rizki Asrul, Jonkenedi, Ade Irawan

  169-188

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• From Shopping Lifestyle to Repurchase Intention: The Mediating Roles of Impulsive Buying and Satisfaction in TikTok Shop Consumers

  Erlisna Yaumil Zakiah, Della Olivia Caterina Kalangit Della, Christy Stephanie Piar, Sarwo Eddy Wibowo

  189-201

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• Designing a University-Based Living Lab for Frugal Innovation: A Social Enterprise Model for SME Development

  Renita Kawuryan, Zhara Marchelina Laurentia, Andi Syarifuddin, Fauziah Lily Anggraeni S

  202-211

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• Digital Project Performance Monitoring Using Microsoft Project: A Case Study of a Small-Scale Construction Project

  Lintang Putra Anthama, Athallah Rafi Febrian, Fadil Fathan, Mohamad Digi Atmaja, Rika Ismayanti

  212-228

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• CPM-Based Baseline Scheduling of a Four-Door Rental House Project in Samarinda using Microsoft Project

  Dewi Anaswati, Naira Andhini, Hilwa Hilwa, Nabila Ariyanur, Devi Indah Ruliyanti

  229-243

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• Implementation Of The Critical Path Method (CPM) For The Schedule Of A Type 63 Residential House Construction Project In Samarinda

  Nabila Ariyanur, Devi Indah Ruliyanti, Naura Luji Aqila, Dewi Anaswati, Hilwa Hilwa

  244-260

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