From Shopping Lifestyle to Repurchase Intention: The Mediating Roles of Impulsive Buying and Satisfaction in TikTok Shop Consumers

Authors

  • Erlisna Yaumil Zakiah Politeknik Negeri Samarinda
  • Della Olivia Caterina Kalangit Della Politeknik Negeri Samarinda
  • Christy Stephanie Piar Politeknik Negeri Samarinda
  • Sarwo Eddy Wibowo Politeknik Negeri Samarinda

Keywords:

Fear of Missing Out; Impulsive Buying; Repurchase Intention; Satisfaction; TikTok Shop

Abstract

This study examines the effects of Shopping Lifestyle, Live Streaming Shopping, Discount, and Fear of Missing Out (FOMO) on Repurchase Intention among TikTok Shop users in Samarinda City, with Impulsive Buying and Satisfaction as intervening variables. This study employed a quantitative approach using data collected through questionnaires from 156 TikTok Shop users in Samarinda City. The sampling technique used was accidental sampling, and responses were measured using a five-point Likert scale. The data were analyzed using path analysis with IBM SPSS Statistics 27.0 and Structural Equation Modeling (SEM) with AMOS 26.0. The analysis included instrument validity and reliability testing, classical assumption testing, parameter estimation, and structural model fit assessment. The findings indicate that Discount and FOMO have significant effects on Impulsive Buying, while Shopping Lifestyle and Live Streaming Shopping have no significant effects on Impulsive Buying. Shopping Lifestyle and Live Streaming Shopping significantly affect Satisfaction, whereas Discount and FOMO do not significantly affect Satisfaction. Furthermore, Shopping Lifestyle and Live Streaming Shopping have significant effects on Repurchase Intention, while Discount and FOMO do not have significant direct effects on Repurchase Intention. Impulsive Buying significantly affects both Satisfaction and Repurchase Intention, while Satisfaction also has a significant effect on Repurchase Intention. These findings highlight the importance of understanding both situational shopping stimuli and consumer psychological responses in explaining repurchase behavior in TikTok Shop.

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Published

31-08-2026

How to Cite

Zakiah, E. Y., Della, D. O. C. K., Piar, C. S., & Wibowo, S. E. (2026). From Shopping Lifestyle to Repurchase Intention: The Mediating Roles of Impulsive Buying and Satisfaction in TikTok Shop Consumers. Journal of Marketing Innovation and Business Research , 1(2), 189–201. Retrieved from https://ojs.polnes.ac.id/index.php/jmibr/article/view/351

Issue

Vol. 1 No. 2 (2026): Journal of Marketing Innovation and Business Research

Section

Articles

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Copyright (c) 2026 Erlisna Yaumil Zakiah, Della Olivia Caterina Kalangit, Christy Stephani Piar, Sarwo Edy Wibowo

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