About the Journal

DESCRIPTION OF JOURNAL

MIJ (Marketing Innovation Journal) published by Pusat Peneltian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Samarinda. The subject covers both textual and empirical, as well as classical and contemporary research on Marketing Innovation, Management and Business/Commerce field. Published in Indonesia, it welcomes contributions in English. Papers are peer-reviewed to maintain a high scholarly level. Marketing Innovation Journal is published online twice a year in May and November.

Our mission is devoted to advancing the practice, research, and theory of marketing in Asia and around the world. As a flagship journal of the Community Service of Polytechnic State of Samarinda, Indonesia the MIJ is the leading primary source of information about new innovations in marketing practice and research around the world.

Our objective is to serve academia, practitioners, policy makers, and other stakeholders around the world by identifying issues associated with the rapidly changing and growing global market, developing knowledge about real-world marketing problems, and bridging the gap between theory and practice. We want to continuously publish articles that have rigor and relevance.

The first volume of MIJ will be launching in May 2024. Marketing Innovation Journal openly welcomes scholars, graduates, postgraduate students, and practitioners to submit their best research articles that correspond to the topics.

FOCUS & SCOPE

MIJ (Marketing Innovation Journal) openly welcomes scholar, graduates, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical, as well as classical and contemporary researchers on Marketing. We continue to welcome articles in areas reflecting major trends in the marketing and business environment and practices of the global market. We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing innovation. We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.

Papers are prioritized to but not limited to researchers about Marketing Innovation, Management and Business/Commerce field. The scopes of accepted papers are:  

  • Marketing Analytics and Marketing Innovation;
  • Communications;
  • Consumer Behavior;
  • Digital Marketing, Business Digital, Financial & Banking, Accountancy and other Business field;
  • NPD and Innovation;
  • Smart Specialization;
  • Marketing of financial & banking;
  • Digital marketing, E-commerce, Social media marketing, Marketing in distribution channels, Marketing communication, Retail marketing;
  • Operational & supply chain marketing management, Digital interactive media, Demand forecasting, Demand management, Product design of marketing and supply chain, Transportation & distribution, Warehousing & material handling, SCM/Marketing interfaces;
  • Research methodology for marketing, or others business field.

ARTICLE PROCESSING CHARGE

Every article in this J-MIT doesn't charge the following author fees. It's free for article processing charges. It's also free for submission and publication charges.