Marketing Innovation Journal (MIJ)

About the Journal

MIJ (Marketing Innovation Journal) openly welcomes scholar, graduates, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical. Papers are prioritized to but not limited to researchers about Marketing Innovation, Management and Business/Commerce field. The subject area of accepted papers are:  

• Marketing Analytics and Marketing Innovation;
• Communications;
• Consumer Behavior;
• NPD and Innovation;
• Smart Specialization;
• E-commerce, Social media marketing, Marketing in distribution channels, Marketing communication, Retail marketing; and other Business field;
• Operational & supply chain marketing management, Digital interactive media, Demand forecasting, Demand management, Product design of marketing and supply chain, Transportation & distribution, Warehousing & material handling, SCM/Marketing interfaces;
• Research methodology for marketing, or others business field.