Marketing Innovation Journal (MIJ)

About the Journal

MIJ (Marketing Innovation Journal) openly welcomes scholar, graduates, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical, as well as classical and contemporary researchers on Islamic finance. Papers are prioritized to but not limited to researchers about Marketing Innovation, Management and Business/Commerce field. The subject area of accepted papers are:  

• Marketing Analytics and Marketing Innovation;
• Communications;
• Consumer Behavior;
• Digital Marketing, Business Digital, Financial & Banking, Accountancy and other Business field;
• NPD and Innovation;
• Smart Specialization;
• Financial & banking technology;
• Digital marketing, E-commerce, Social media marketing, Marketing in distribution channels, Marketing communication, Retail marketing;
• Operational & supply chain marketing management, Digital interactive media, Demand forecasting, Demand management, Product design of marketing and supply chain, Transportation & distribution, Warehousing & material handling, SCM/Marketing interfaces;
• Research methodology for marketing, or others business field.