About MIJ

Marketing Innovation Journal

About this journal

Mission and Objectives

Our mission is devoted to advancing the practice, research, and theory of marketing in Asia and around the world. As a flagship journal of the Community Service of Polytechnic State of Samarinda, Indonesia the MIJ is the leading primary source of information about new innovations in marketing practice and research around the world.

Our objective is to serve academia, practitioners, policy makers, and other stakeholders around the world by identifying issues associated with the rapidly changing and growing global market, developing knowledge about real-world marketing problems, and bridging the gap between theory and practice. We want to continuously publish articles that have rigor and relevance.

Focus & Scope

We continue to welcome articles in areas reflecting major trends in the marketing and business environment and practices of the global market. We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing innovation. We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.

Subject Areas

  • Marketing Analytics and Marketing Innovation;
  • Communications;
  • Consumer Behavior;
  • Digital Marketing, Business Digital, Financial & Banking, Accountancy and other Business field;
  • NPD and Innovation;
  • Smart Specialization;
  • Financial & banking technology;
  • Digital marketing, E-commerce, Social media marketing, Marketing in distribution channels, Marketing communication, Retail marketing;
  • Operational & supply chain marketing management, Digital interactive media, Demand forecasting, Demand management, Product design of marketing and supply chain, Transportation & distribution, Warehousing & material handling, SCM/Marketing interfaces;
  • Research methodology for marketing, or others business field.