Vol. 1 No. 1 (2026): Marketing Innovation Journal

Articles

• Delivery Reliability as Operational Value in Affordable Housing: A Critical Path Analysis of a Type 36 House Project in Samarinda

  Rusliansyah Rusliansyah, Shine Joynes Palapessy, Prapdopo Prapdopo, Delmiati, Daira E.M. Sangkilang

  1-9

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• Implementation of 'My Suzuki' Digital Marketing at Suzuki Samekarindo Indah Samarinda 4W Dealership Based on PICA, AIDA, and 'Buzz vs. Impact' Metric Methods

  Bambang Sunaryadie, Luvina Ayu Lestari, Dolores Elena Pablea, Amanda Putri Salsabila Ridwan, Surahman Surahman

  10-21

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• The Influence of Content Marketing and Social Media Marketing on Purchase Decisions through Purchase Intentions

  Rully Ananda, Dedy Widayanto, Ainun Muhdiani, Sugeng Hariyadi, Bela Barus

  22-35

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• Role of Digital Marketing on Value of Firm at Politeknik Negeri Samarinda

  Herdi Syam, Muhammad Ramadhani, Kiki Agustina, Ahyar Muahmmad Diah, Della Olivia Caterina Kalangit

  36-49

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• Analysis of Content Performance using the Aida Model from Loa Janan Pharmacy

  Chandra Wicaksono, Dwi Budi Utomo , Reza Andaru, M. M. Kiswanto, Hamdani Hamdani

  50-62

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• Improving Operational Efficiency in Small-Scale Residential Service Delivery: A Critical Path Method and Time Cost Trade Off Analysis

  Sarifah, Muhamad Rizki Asrul, Heldina Heldina Pristanti, Afifah Syotiroh, Erliana Mutiara Dewi, Syacrul Syacrul

  63-74

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• Awareness and Engagement Gap in Instagram Content Strategy: Analysis of Social Media Interactivity in Book and Lifestyle Retail

  Muhammad Aidil, Reni Ayu Puspitasari, Ridha Aisyah, Umi Zunaidah, Muhammad Khozin Ahyar

  75-84

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• Process-Innovation Driven Market-Responsiveness in Residential Development

  puteri sahara, Johan Lucas Away, Christie Stephanie Piar, Syachrul Syachrul, Wafiq Delfina, Amiril Azizah

  85-92

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• Increasing Brand Awareness of Precious Metal Trading MSMEs in Samarinda Through SWOT and VPC Analysis of Digital Marketing Strategies (Case Study of EOA Gold)

  Kalvin Paramban, Jhosua Arung Batoteng, Lukman Lukman, Hendrik Batoteng, Surahman Surahman

  93-104

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• Analysis of QR Ordering Impact on Efficiency at SatuKata Coffee

  Muhammad Rizki Fadilah, Wulan, Ani Umbara, Prapdopo Prapdopo, Armini Ningsih

  105-111

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• Digital Service Process Innovation in myBCA: A SWOT-Based Analysis for Strengthening Mobile Banking Competitiveness

  Jonkenedi, Annisa Rianti Zahro, Nursanti, Rika Ismayanti, Della O.C. Kalangit

  112-121

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• From Web Analytics to Marketing Value: A Digital Process Innovation Perspective

  Jonkenedi, Ferdi Gunawan, Moch. R.H. Al Rasyid, Mohd Rizwan, Armini Ningsih

  122-133

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• SWOT and VPC Analysis on Social Media of Yasa Coffee Customer.

  Muhammad Aditya Leonardo, Ady Marwansyah Bahar, Muhammad Efriandi Hutama, Sugeng Hariyadi, Bela Barus

  134-142

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